A team of experienced and professional specialists can cope with the technical challenges of shooting a brand video. But a big role is played by what the content will consist of.
If the company itself does not know what it wants, even the most competent experts cannot answer the key questions. That's why you should always start with the analysis of the future video, working through the script and the so-called "stuffing" of the video.
There are three main questions to which you should try to give an accurate and detailed answer.
The goal is the result you're aiming for when you're done creating content in video format. This is what you want to see after the demonstration of the finished product. A professional approach to creating branded video content is essential here. Otherwise, the result may not meet your expectations and expectations.
The goal of some clients is to expand the dealer chain, increase brand presence, enhance reputation and so on. But remember, there should always be only one goal. If you set several goals at once, it can completely confuse you and lead to the creation of not a coherent video, but a set of incomprehensible and unconnected stories.
Goals and objectives are different concepts. Objectives are ways to achieve your goals. Compared to a goal, there may be more than one objective. To determine a list of objectives, simply ask the question, "How?"
Depending on what the company specializes in, what products or services it offers, the task list can be varied. For example:
Having decided on the purpose and the list of tasks, you can move on to the next important question.
Even at the first stages of video content creation it is necessary to understand exactly for whom it is done, who will be your target audience.
The answer to this question directly affects the structure, the semantic load, the emotional component, the way the information is presented and the style of video content creation.
Think carefully about who these people are, what is most important to them and why they decided to watch your brand video. And most importantly, what exactly they want to hear and see in it.
Make a list of questions and write detailed answers for each of them. It's important that this information is structured and clear. Before the final approval of all the requirements for creating a brand video, you need to reread the questions and answers once again. If the opinion has not changed, then you can proceed with the production.